Lesson 9 – Checking and monitoring your Positions plus Google analytics
An essential part of any online marketing activity is to monitor your progress and be prepared to change things to improve.In order to monitor your SEO improvements and performance you need a couple of...
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Lesson 10 – Link Building 2
We’ve discussed the importance of ‘link building’, or off page SEO, previoulsy and in this post I’m going to give you the definitive list of approaches to finding as many link targets as you...
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Lesson 11 – Local Search
Local Search is important – some recent research from Yahoo indicated that over 40% of all searches are for local services – ‘dentist kent’, ‘solicitor northwest’, ‘manchester air conditioning’ etc,...
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Lesson 12 – International SEO
International SEO has become a lot easier since Google Webmaster Central hit the streets. Specifically, and regardless of where the site is hosted, we can direct relevant country specific traffic to...
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Lesson One – Essential Pre-requisites
So, where to start your SEO activities. (I’ll refer to the practice as SEO – you probably know that it stands for Search Engine Optimisation). There are some essential prerequisites:--You will need to...
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Lesson Two – Google Webmaster Tools
Google Webmaster Tools will enable you to kick start the SEO process and will also enable you to satisfy many of the basic requirements of SEO. Incidentally, if you are beginning to think everything is...
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Lesson Three – Keyphrase Analysis 1
The first point to accept here is that this part of the process needs to be kept separate from other parts. Don’t be concerned at this stage where these keyphrases will go on your website – we’ll...
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Lesson Four – Homepage Optimisation – 1
We’re now ready to start the optimisation process. We’ll start with your homepage.Of course its necessary to optimise all pages you want rankings for and we’ll come to that later. The homepage is a bit...
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Lesson Five – Homepage Title Tag
Hopefully you have now got some keyphrase rich copy produced for your homepage.Good SEO is about aligning the keyphrases people search for to both your on-page copy and the associated metadata....
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Lesson Six – Optimising other Metatags
In addition to the ‘title’ tag we optimised last time, there are a few other important tags which need our attention.What follows is instruction on how to structure the rest of the tags for your...
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